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Premi¨¨re Vision Launches A New Event In Chinese Market

17-Feb-2020
Premi¨¨re Vision announces the launch of a new event in China in November 2020,  a side-by-side show in the heart of Fashion Source, one of the leading textile and fashion trade shows in Asia, which takes place twice a year in Shenzhen.

This new event will bring together a creative range of materials - yarns, fabrics, accessories, leathers, textile designs - from a broad selection of Asian and European producers.

The event will enable the group to establish a position in China in this market that - looking beyond the current health situation - is expected to become the world's largest in terms of clothing and luxury goods as of 2025. Premi¨¨re Vision's intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players.

Premi¨¨re Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing, allowing it to develop an expertise in the Chinese fashion sector and its specific characteristics. It is now partnering with Fashion Source, which since 2018 has been a subsidiary of the GL events group, to introduce a high-quality and complementary offer, along with its unique know-how regarding fashion forecasts and information.


ABOUT FASHION SOURCE


Founded in 2001, and dedicated to materials and manufacturers as well as clothing and accessories brands, Fashion Source brings together the entire Chinese fashion industry. The leading apparel sourcing trade fair in the south of the country, it welcomes at each of its editions (in May and November) more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.

Its location in the heart of the city of Shenzhen has contributed to its rapid expansion, driven by the long history of the region's textile and fashion industry, technological developments, and its proximity to Hong Kong and Canton.

The show is now organised by GL events Pengcheng Exhibition (Shenzen) Co, Ltd., alongside the trade fair's own existing management team. The GL events Group acquired a majority stake (60%) in the capital of the company organising Fashion Source in 2018. GL events is a 49% shareholder in Premi¨¨re Vision.

Join us next 25- 26- 27 November 2020 and the following May 2021 at the Shenzhen Convention & Exhibition Center

ABOUT PREMI¨¨RE VISION


Premi¨¨re Vision is the global leader in upstream creative-fashion trade shows. From 15 Lyons weavers in the early 1970s to the more than 2,000 exhibitors at Premi¨¨re Vision Paris today, the Premi¨¨re Vision group's strategy has remained the same: to support the development of the international fashion industry and major market evolutions through its services and 12 events per year, to which has now been added a unique online tool: the Premi¨¨re Vision Marketplace, managed by the company's subsidiary, Premi¨¨re Vision Digital.

NEWS CONTACT

GL events China Co Ltd

Room 2201, Cloud Nine Plaza
No. 1118 West Yan'an Road
Shanghai, China 200052
Tel: +86 21 5255 8288
Fax: +86 21 5255 8299
info.china@gl-events.com