The 30th China (Shanghai) International Wallcoverings and Home Furnishings Exhibition (SWFE2020) opened its door at 9 o¡¯clock on September 21 in Shanghai. The exhibition is organized by GL events, China National Interior Decoration Association and China International Exhibition Center Group Corporation, Co-organized by CIEC GL events (Beijing) International Exhibition Co., Ltd. The SWFE2020 was crowded with trade visitors since the first day of the exhibition. This year, the SWFE2020 covers 50,000m2 exhibition scale with full support from over 500 leading brands and enterprises in the field of wallcovering and home furnishing, exhibits covering wallpapers, wallcoverings, curtain fabric, home textile fabric, ornaments lace, window shade sunshade, technical textiles, sofa, etc. Besides, during the SWFE2020, concurrent events cooperated with leading industrial media such as SINA, SOHU and HUIYA are organized targeting on dealers, agents, designers, decoration companies, real estate developers etc.

Build a None-Stop Platform for Wallcovering & Home Furnishing Industry

As the leading trade and communication platform for China wallcovering and home furnishing industry, SWFE has always been the 1st choice for enterprises within the industry to release their new products, explore their sales channel and build their product brands. During the exhibition, leading brands ART SKY, YAKINO, LEADSHOW, BIRKLEY, MILAN, CAROYAL, ZHENDI, SHINE NICE, VISA HIGH-END HOME FURNISHINGS, ASTHETIK, SHJN, SINCERUS TEXTILE, RUBY and CITY PARLOR, etc attended and welcomed huge number of trade visitors on their booths.

Industry White Paper Released, a Full Insight on the Industry

The organizer of SWFE, CIEC GL events and SINA.COM jointly released "White Paper of China Wallpaper and Wall Cloth Industry" during SWFE2020. The white paper covers the overview of wallpaper and wall cloth industry development, future trend analysis, consumption insight and break through. Mr. Mingchao Xiao, founder of Zhimeng Consulting, made an in-depth decoding on the wallpaper, wall cloth industry.

Build Industry Benchmark, Enhance the Overall Competitiveness of the Industry
In recent years, affected by the real estate regulation policy, the overall development momentum of the home furnishing industry has slowed down, while some major brands still maintain a growth rate of 20%~30%. In order to highlight the influence of outstanding brands in the market, improve consumers' awareness of the home furnishing market, and bring new momentum to the growth of the home furnishing industry in the post-pandemic era, the exhibition organizers together with JIAJU.SINA jointly launch the 2020 China (Shanghai) International Wallcoverings and Home Furnishings Pioneer Brand Program.

The Pioneer Brand Program strictly selects pioneer brands upon brand scale, influence, brand strength, execution and other indicators. The emergence of pioneer brands provides a new benchmark for the industry, optimize the brand pattern, and drive the overall healthy and stable development of the industry. ART SKY, BIRKLEY, LEADSHOW, MILAN AND YAKINO, the five leading brands in China's home furnishing industry, have been the first-tier brands entering into the Pioneer Brand Program. On September 21-22, a number of pioneer brand introductions and marketing events are continuously held during SWFE2020. The pioneer brand enterprises launch targeted preferential policies for product sales and investment promotion.

Taking New Advantages of Exhibition Business, Ensure the Domestic and External Economic Circulation
China (Shanghai) International Wallcoverings and Home Furnishings Exhibition (SWFE), as a comprehensive platform of commerce and trends communications within the wallcovering and home furnishing industry in China, has always been a preferential platform for enterprises to launch their new products, expand sales channels, build brands, and understand the market trends.

In accordance with the digital trends, SWFE2020 also launch live exhibition programs in corporation with authoritative industry media SOHU, JIA400.COM and JIANCAINET.COM, to launch "Xiaohu Tanzhan " and "Huiya Brand Preference¡±. Highlights of exhibitors, products and concurrent events during SWFE2020 will be broadcasted from multiple channels and gain more impressions through the online channel.

Intensive Efforts and Strict Prevention to Ensure a Successful Exhibition
SWFE, as a leading trade exhibition in the field of wallcovering and home furnishing, is an epitome of the development of the industry. SWFE always work and fight alongside with the industry. Although the exhibition is delayed due to COVID-19, the organizers have always actively sought ways for breakthrough, and built communication bridge for exhibitors in the view of providing business opportunities; Great efforts have been made in cooperation with such platforms as Toutiao, TikTok, Baidu and Tencent to invite more visitors. During the exhibition, the organizers will strictly implement the epidemic prevention and control measures to ensure the exhibitors and visitors absolutely safe and healthy.

About China International Exhibition Center Group Corporation
Established in 1985, China International Exhibition Center Group Corporation is under direct administration of the China Council for the Promotion of International Trade. After 34 years, it has developed into a group enterprise integrating exhibition hall operation, exhibition organization and participation at home and abroad, booth construction, exhibit transportation and advertising with 28 subsidiaries and branches. CIEC Group has important influence in exhibition industry. It serves as a chairman unit of China Chamber of International Commerce (CCOIC) as well as chairman unit of CCOIC Convention and Exhibition Industry Committee. It is the first Chinese member of the Union of International Fairs (UFI) and International Association of Exhibitions and Events (IAEE) .

About GL events
GL events, whose HQ locates in Lyon, was founded in 1978. It is listed on Euronext Paris, Segment B. The core business of GL events covers 3 business segments, i.e. VENUES (venue management), EXHIBITIONS (exhibition organisation) and LIVE (consulting, design and services for events). Through its wide global network of more than 90 offices, with 359 proprietary exhibitions and events, managing 50 venues and serving 4,200 events, GL events is a critical force for city promotion of 27 MICE destinations. GL events reported consolidated annual revenue of over €1.1 billion for 2019, which ranked a leading position in the industry.

Media Contact
Julia Liu
Tel: +86- 18910530846
Julia.liu@gl-events.com

CIEC GL events (Beijing) International Exhibition Co., Ltd. organizes the following exhibitions on home furnishings topic:
China Shaoxing (Keqiao) International Wallcoverings and Home Furnishings Exhibition
Date: 14-16 November, 2020
Venue: Shaoxing Keqiao China Textile City International Center

China (Beijing) International Wallcoverings and Home Furnishings Exhibition
Date: 19 ¨C 22 March, 2021
Venue: China International Exhibition Center (New Venue), Beijing

China (Shanghai) International Wallcoverings and Home Furnishings Exhibition
Date: August, 2021
Venue: Shanghai New International Expo Centre, Shanghai