The two day 2026 Shenzhen Original Fashion Week · Chengdu Tour concluded successfully on August 14 at GMT+8. Centered on the seasonal trade demand for autumn/winter apparel, this edition of the tour effectively bridged the original design resources of the Guangdong Hong Kong Macao Greater Bay Area with the consumer markets of Sichuan, Chongqing, Yunnan, and Guizhou. It created a regional fashion event that integrated aesthetic presentations, ready-stock sourcing, and industry exchanges, thereby laying a solid foundation for deeper collaboration between the textile and apparel sectors of the two regions.
Leveraging the mature original-design supply chain ecosystem of the GBA, and complemented by the vast offline consumer market in the Southwest China, spot merchandise trading stood at the core of this tour. Guided by the principle of “connecting the industry through fashion and driving growth through design,” the event established a professional offline selection and sourcing platform.
Over the two days event, the tour fully showcased the value of Shenzhen Original Fashion Week as both a resource-matching platform and a trend setting hub, It fostered profound integration between the creative forces of the GBA and the market demands of the Southwest China. The conclusion of the Chengdu Tour does not bring industry-wide exchanges to an end; instead, it represents a new starting point for the next phase of industrial layout.
With the conclusion of the Chengdu session, the industry focus shifts to the main-stage event in Shenzhen. SS27 Shenzhen Original Fashion Week, alongside the 33rd FASHION SOURCE Shenzhen , is set to kick off on October 21, 2026, in Shenzhen. Uniting original brands nationwide, mature supply-chain resources and cross-regional professional buyers, the upcoming event will deliver expanded, multi-faceted presentations of new collections together with upgraded trade-matching opportunities. We warmly invite industry participants across the full value chain to converge in Shenzhen, to jointly unlock the commercial value of original apparel and chart new growth prospects for China’s fashion industry.