On May 9, 2021, the 7th China International Customized Home Furnishings Exhibition and 19th China International Door Industry Exhibition (collectively referred to as "2021 Beijing Custom Home & Door Expo"), jointly organized by the China National Forest Products Industry Association, China Timber & Wood Products Distribution Association, GL events Group (France), and CIEC Group Corporation, and hosted by Sinoexpo GL events (Beijing) International Exhibition Co., Ltd., successfully concluded at the China International Exhibition Center (Shunyi New Venue) in Beijing.
Covering 120,000 square meters of exhibition space, the event focused on the integrated theme of "Custom Home Furnishings + Door Industry." t featured concentrated displays from over 1,200 leading industry enterprises specializing in: Whole-house customization, Solid wood interior solutions, Door systems, Architectural fenestration systems, Upstream and downstream industrial chain products. This comprehensive showcase highlighted the distinctive characteristics and emerging trends of China's customized home installation sector in its current development phase. During the four-day exhibition, it attracted over 100,000 visits by trade professionals. The event established itself as a premier industry summit for: Professional networking, Business collaboration, Innovative product launches in the custom home furnishings and door industry sectors.
Elevated Standards: Industry-Leading Brands in Full Attendance
With rising consumer demand for premium quality and the prevailing trend of brand-conscious consumption, the CIDE Beijing Custom Home & Door Expo - renowned for its exceptional reputation and extensive influence in the customized home furnishings and fenestration industry - has achieved qualitative leaps in multiple dimensions including design philosophy, trend leadership, technological innovation, and intelligent manufacturing. The 2021 expo featured: 120,000 square meters of exhibition space, 9 dedicated theme halls, with focused emphasis on precision business matchmaking, showcasing three core exhibit categories: Custom home furnishings/ Custom doors and windows/ Hardware, coatings, machinery and accessories, with full attendance from over 1,200 leading industry enterprises, confirming whole-house customization as the enduring dominant industry trend.
Featured Exhibiting Brands (Listed in random order):
Whole-Home Solution Brands:
Zhanzhi Tianhua, Shangpin Bense, Xinbaite, Xiongdi Menyu, Sinuoerjia, Wanshang Meihua, D3 Space, Huayi Wood, Minghao Wood, Huatai Long, Huangjia Muju Fang, Lanlan Home, Saila Spring, Duobaolong, Yulanfu, Huapan, Baileni, etc.
Wooden Door Brands:
TATA, 3D Paint-Free Doors, Xindi, Panpan, Pinqiao, OK Doors, Shangpin Zhengde, Ruobin, Santang Doors, Badaling Doors, Songshang Doors, Baige Chang, Filang Gemu, Chuanjiang, Boliye, Xinliufu, Changxing Jiangcheng, Oubo Shang, Moerduo, Golden Knight, Ruixiang Chuangzhan, Shihao Chuangzhan, Dade, Manbaodi, Mingpai, Xinyadi, Shengdi Langde, Meixin Meidi, Huahe Long, Ousa Dynasty, Bapin, Paoleni, Juhongsen, Niu Niu, Modern, Kodier, Oudeli, Changshan Julong, Kaven Kaser, Qianzun Yue, Gemidi, Longfuxiang, Yili, Langke, Guchuan, Duokai, Binninuo, etc.
Windows & Doors Brands:
Payya, Tudo, Xinaosi, Aoduo, Pailaifu, Pindu Windows, Hiborui, Xinhui Windows, Aoyanuo Windows, etc.
Security Door Brands:
Bobang, Yuelongmen, Dedun, Yigo, Jinnuode, Hongchuang, Taotao, Haotaitai, Kunaisi, Jingwumen, Hong Kong Yihe, Great Wall Door Industry, Jiadeli, etc.
Supporting Industries:
Haobao, Zhouxin, Qicaidie, Huilong, Woden, etc. (smart locks, eco-friendly coatings, and intelligent machinery equipment manufacturers)
Guo Bo, Planning Director of the National Marketing Center at Panpan Wood Industry Group, commented: "As the largest door industry exhibition in Northern China, our Beijing expo consistently attracts numerous professionals from the home furnishing and building materials sectors. We're continuously improving both visitor engagement and service quality, and we hope the exhibition will grow even more successful year after year."
Rong Hua, Chairman of Tianjin Longjia Industry & Trade Co., Ltd., stated: "Trade exhibitions are indispensable for businesses. At this expo, the opportunity to exchange ideas with peers has been tremendously educational. I wish all exhibitors great success and a triumphant conclusion to the 2021 Beijing Custom Home & Door Expo."
Hu Rong, Deputy General Manager of Marketing at Golden Knight T-style Doors, shared: "The Northern Expo demonstrates significant influence across Eastern, Northern and Southern China. By maintaining our annual participation, we've truly experienced the event's exceptional appeal."
Highlights Abound: Over 10,000 Cutting -edge Products Make Grand Debuts
CIDE 2021 Beijing Custom Home & Door Expo, deeply rooted in the latest customized home furnishing trends, has established itself as China's premier platform for new product launches, business opportunities and industry exchanges. This year's edition featured over 10,000 competing exhibits, showcasing distinctive styles including Modern, Minimalist, Neo-Chinese, Nordic and Ultra-minimalist designs. Products spanned: Doors: wooden/eco-friendly/sliding/entry/villa doors, Storage: wardrobes/kitchen cabinets/bookcases/wine cellars, Whole-home: staircases/tatami/full-house/whole-wood customization, Complete home furnishing solutions. along with smart home technologies, coatings, hardware and machinery accessories.
At the exhibition, eco-friendliness, smart technology, sustainability, minimalism, and noise reduction emerged as the key themes. Major brands showcased exceptionally designed booths and products, with color-blocking and tonal-combination pieces becoming instant hits. Cutting-edge smart technologies and innovative materials also made their debut.
3D Doors impressed at the Beijing exhibition with innovative craftsmanship and concepts: Grid-Milled Doors demonstrating staggered-line aesthetics, Full-Height Doors creating visual vertical elongation, New Skin-Touch Series with infant-skin softness for premium spatial textures.
Shangpin Bense Wooden Doors debuted under the theme "Artistic Realm", presenting: Integrated door-cabinet systems, Boundary-free spatial designs, Embracing their philosophy: "Art lives in life, and life embodies art", the designs feature unrestricted styles and enhanced flexibility.
Zhanzhi Tianhua showcased three innovative collections reflecting its vision to "become a world-renowned holistic home brand": Water-Carving Series/ Marquetry Series/ Semi-Sweet Series. Each blending cultural heritage with technological innovation.
Payya Windows & Doors launched with the theme "Redefine Boundaries, Reconnect Living", presenting: Trendsetting product lines/ Revolutionary fenestration solutions.
Industry Convergence: Strong Turnout of Professional Buyer Delegations
During the exhibition, a steady flow of professional visitors attended continuously, including distributors, agents, designers, contractors, real estate developers, media representatives, and association members from across China. The organizers partnered with various trade associations and professional market entities to coordinate group attendance, resulting in active participation by organized buyer delegations from multiple provinces: Hebei, Henan, Shandong, Shaanxi, Shanxi, facilitating both knowledge exchange and business negotiations. Attendees unanimously praised the event for its: Diverse product categories/ Abundant highlights/ Substantial professional gains.
(The above represents some of the professional buyer delegations)
Thought Convergence: 10+ Concurrent Events Illuminate the Expo
Acclaimed as the "Industry Barometer," the CIDE Beijing Custom Home & Door Expo has long served as: A pivotal platform for trade collaboration and a premier showcase for brand excellence. And remains an indispensable professional venue for: Tracking market trends & Gauging industry pulse. During the event, organizers partnered with leading media and institutions including: Tencent Home, Sohu Focus Home, Huaya Media Group, China Wood Door Network to co-host 10+ concurrent events featuring: Custom space & product design innovations & Market trend forecasting & Authoritative industry analysis. All sessions achieved full capacity attendance.
Winning the Transformation Era: 2021 China Customized Home Furnishings Industry Innovation Summit
The summit assembled industry leaders including: Association executives & Home furnishing corporate leaders & Supply chain experts, which facilitating cross-border idea exchanges and multi-dimensional analyses on: Development directions for whole-house customization？ Critical success factors for wooden door enterprises' transformation？ Evolution trends of high-end customized categories？ Distinguished speakers delivered insightful presentations on these hot industry topics, elevating professional discourse at CIDE to unprecedented levels. The summit also presented the "Wood Door & Window Committee Recommended Brands" awards, establishing transformation benchmarks and promoting structured industry advancement.
Renewal Through Innovation: 2021 China Door Industry Trends Forum & Golden Pineapple Awards Ceremony
Centered on the theme "New Formats, New Transformations, New Trends", the forum examined industry evolution, empowered brands, enhanced brand value, and charted new directions for the wooden door sector. Featuring industry leaders including TATA and Shangpin Bense, who shared breakthrough transformation strategies while collectively witnessing the industry's progress. The event also announced the 2020-2021 Golden Pineapple Award winners for integrated door solutions.
Tradition & Innovation: The Inaugural 2021 "1+N" Summit for Windows, Doors & Custom Home Furnishings
The summit convened industry leaders across multiple sectors: Architectural fenestration systems, Entry door systems, Custom home furnishings, Wooden doors, Smart home technology, Interior design. Centered on the pivotal industry debate: "Preservation vs. Innovation - Or the Fusion of Both?" Distinguished speakers offered unique perspectives, delivering field-tested insights and professional reflections to both physical and virtual audiences, while collectively exploring innovative approaches and future development strategies. The summit also marked the launch of the 2021 Consumer Market Survey for Windows, Doors & Custom Home Furnishings.
New Wave Surging: 2021 Door & Custom Home Furnishings Summit & 2019-2020 Outstanding Door Brands Awards Ceremony
The summit brought together industry leaders to discuss future development trends, empower brands with clear strategic direction, and spark innovative ideas through dynamic exchanges. It also recognized 2019-2020 outstanding door brands, showcasing exemplary cases and disseminating best practices from industry pioneers.
In addition to the abundant concurrent events on-site, the organizers collaborated with authoritative media platforms including: Sina Home, Tencent Home, Sohu Focus Home, Huiya Network, Jumei China Wood Door Network, China Building Materials Network, to launch diversified coverage formats: Tencent's real-time photo-text live blogs, Video tour series: Sina's Exhibition Walkthrough, Sohu's Fox Tour, Longbao Exploration, Huiya's Premium Brand Selections, Jumei's Wood Door Network Special, all simultaneously capturing the expo's highlights. The special program "Unique Perspectives" - CIDE 2021 Expert Angle Livestream featured marketing strategist Gu Zhigang from Xueye Marketing, guiding audiences through premium custom designs and outstanding exhibitors.
According to statistics, the live streaming activities during the exhibition reached a cumulative audience of 2.33 million viewers. Audiences could experience the vibrant on-site atmosphere through both mobile and PC platforms, with the option to replay the content after the live broadcast, enabling real-time access to exhibition updates from home, which received widespread acclaim.
Media Spotlight: Industry-Leading Media Outlets Provide Strong Support
The 2021 Beijing Custom Home & Door Expo received extensive coverage from over 100 authoritative industry media outlets, with comprehensive reporting across mobile and PC platforms from pre-show to post-show. Key media partners included: Sina Home, Tencent Home, Sohu Focus Home, Fang.com, Phoenix Home, PChouse, People's Daily Overseas Edition, Global Times, Jiu Zheng Building Materials Network, China Wood Door Network, China Window & Door Network, China Wooden Door Network, Meijia.com, Qijia.com, HC360 Home Furnishings, Dzwww Home, China Building Materials Business Network.
The year 2021 marked the commencement of China's 14th Five-Year Plan (2021-2025), which outlines the strategy to accelerate a new development paradigm with domestic circulation as the mainstay and mutual reinforcement between domestic and international circulations. Against the backdrop of transformation and upgrading in the custom home furnishings industry, the key challenges lie in facilitating enterprises' high-quality innovative development and Injecting new momentum into the sustainable growth of custom home furnishings sector & Door industry.