On February 22, 2022, during the 1st Plenary Meeting of the Metaverse Industry Committee of the China Mobile Communications Association (CMCA-MIC) and the 2nd Metaverse Industry Forum, GL events China Headquarters was elected as the sole Standing Vice-Chair Member Unit of the Committee, specializing in the MICE (Meetings, Incentives, Conventions, Exhibitions) and Sports sectors of the metaverse industry.
As a globally renowned integrated exhibition company, GL events Group provides comprehensive solutions for MICE (Meetings, Incentives, Conventions & Exhibitions) activities. Guided by its dual missions as an "Integrated Urban MICE Operator" and "Enterprise Marketing Solutions Provider", GL events continues to pioneer innovations and commercial applications in the "Digitalization + MICE" field.
Currently, GL events Group has established the "GL events Metaverse Lab", dedicated to exploring new formats, products, technologies and scenarios of "Metaverse + MICE", serving the Chinese market, serving institutional and corporate clients, and committed to becoming the preferred partner for metaverse technology applications in exhibitions, events and sports.
About GL events
Founded in 1978 and headquartered in Lyon, France, GL events is listed on the Paris Stock Exchange. Three business divisions make up the core business of GL events: venue management, exhibition organizing, as well as events and live operations. Through a vast worldwide network of more than 90 offices, 359 exhibitions and event brands, as well as 50 venues, it assists the hosting of more than 3,700 events annually on average and makes vigorous promotion for 27 MICE destinations. With a turnover of €1.173 billion in 2019, it is among the top global MICE companies.
With 14 companies, GL events China hires more than 620 employees in 18 cities, serving 25 events and sports events with an average exhibition area of 900,000 square meters each year. In addition, the company owns two venues and assists the operation of 10 professional exhibition halls.
About the Metaverse Industry Committee of China Mobile Communications Association
The Metaverse Industry Committee of China Mobile Communications Association is China's first officially approved metaverse industry association, directly governed by the China Mobile Communications Association, and serves as an aggregation platform dedicated to promoting the healthy and sustainable development of the metaverse industry.