In April 2022, GL events China Headquarters announced a strategic market partnership with MetaTribe, a leading Chinese metaverse social media platform. Leveraging their respective resource advantages, the two parties will jointly build a collaborative resource-sharing platform for the metaverse exhibition, event and sports industry.
GL events Group operates globally with a diverse network of industrial partners including governments, associations, research institutions, media, and corporate clients, collectively building a comprehensive industrial ecosystem. MetaTribe, as a premier professional network co-created by frontline practitioners in the metaverse economy, has established deep communities leveraging the economic and industrial advantages of China's first-tier cities, demonstrating strong industrial resource connectivity.
The metaverse wave, powered by digital innovation, is driving a new round of global digital transformation. The recurring pandemic has significantly impacted traditional industry exchanges like exhibitions and conferences, as well as corporate marketing activities. In December 2021, GL events China Headquarters established the "GL events Metaverse Lab", committed to becoming the preferred partner for metaverse technology applications in exhibitions, events, and sports.
GL events China is dedicated to developing new products and formats including "Metaverse+Exhibitions", "Metaverse+Conferences", "Metaverse+Live Streaming", "Metaverse+Events", and "Metaverse+Sports", bridging the boundaries between physical and virtual, space and reality, connecting digital twin formats for exhibitions, events and sports, and providing immersive "virtual+reality" scenarios for display, experience, networking, and knowledge sharing.
As China's leading knowledge-based social media in the metaverse field, MetaTribe has been focusing on integrated innovation scenarios combining metaverse and exhibitions, and has established close communication mechanisms with GL events. Empowering the MICE industry through metaverse technology is the original purpose of this collaboration. The partners will integrate cutting-edge metaverse resources to create mirrored content based on existing products and services in exhibitions, events and sports, establishing a metaverse exhibition economy community and building new metaverse exhibition formats.
This partnership is expected to generate more technological and market insights, drive continuous innovation in metaverse exhibitions, facilitate cross-industry and cross-regional exchanges, and provide strong momentum for resource sharing and scenario innovation between the metaverse industry and MICE sector.
About GL events Metaverse Lab
Established by GL events Group of France, the "GL events Metaverse Lab" is dedicated to exploring new formats, products, technologies and scenarios of "Metaverse+Exhibitions", serving the Chinese market, serving institutional and corporate clients, and committed to becoming the preferred partner for metaverse technology applications in exhibitions, events and sports.
About GL events
GL events was founded in 1978 and is headquartered in Lyon, France. It is a publicly listed company on Euronext Paris. The Group's core business consists of three segments: venue management, exhibition organization, and event & sports operations. With an extensive network of over 90 global offices, the Group owns 359 proprietary exhibition and event brands, manages 50 venues worldwide, and serves more than 3,700 events annually, serving as the main driver for city promotion in 27 MICE destinations. In 2019, the Group achieved a turnover of €1.173 billion, ranking among the world's top exhibition companies.
Currently, GL events China operates 14 subsidiaries with over 620 employees across 18 Chinese cities, organizing exhibitions covering 900,000 square meters annually and servicing more than 25 events and tournaments each year. Additionally, the company operates 2 self-owned venues and provides services for 10 professional exhibition centers.
About MetaTribe
MetaTribe is an industrial mutual-benefit platform co-established by frontline practitioners in the metaverse economy. With operational bases in Shenzhen, Beijing and Hangzhou, MetaTribe leverages the digital economy resources and industrial advantages of the Greater Bay Area and Yangtze River Delta region, connects top-tier industrial resources across China, and utilizes metaverse productivity to drive deep integration between new and traditional economies.