On January 19, 2022, the second press briefing of the Metaverse Industry Committee under the China Mobile Communications Association was held in Beijing.France's GL events Group, as one of the inaugural member units of the Metaverse Industry Committee, participated in this press briefing online.
The metaverse was undoubtedly the most explosive concept of 2021, generating tremendous attention and research across numerous fields worldwide. Established in November 2021, the Metaverse Industry Committee is China's first officially approved metaverse industry organization dedicated to promoting the healthy and sustainable development of the metaverse industry. The Metaverse Industry Committee defines the "metaverse" as an integration of cutting-edge digital technologies and cultural intelligence, representing the third generation of the internet and a new frontier for global innovation competition. As a convergence of advanced digital technologies, the metaverse will be applied across various operational scenarios throughout society to achieve high-quality development of the digital economy, undoubtedly opening up new dimensions for humanity's digital world.
As a globally renowned integrated exhibition company, France's GL events Group provides comprehensive solutions for exhibition and event activities. Guided by its dual missions of being a "comprehensive urban exhibition operator" and an "integrated corporate marketing service provider," GL events continues to explore and commercially apply innovations in the field of "digitalization + exhibitions." As the next generation of the internet and the core of future digital technology, the metaverse will empower the real economy and social development, actively promoting the integrated development of the digital and physical worlds. To this end, GL events actively engages in promoting the healthy and sustainable development of the metaverse industry and is honored to be one of the inaugural member units of the Metaverse Industry Committee.
Currently, France's GL events Group has established the "GL events Metaverse Lab," which will adhere to the spirit of "integrating cutting-edge technologies, innovating application solutions, and achieving technological commercialization," actively exploring new formats, products, technologies, and scenarios for "metaverse + exhibitions," to better serve the Chinese market, institutional clients, and corporate customers, and become the preferred partner for the application of metaverse technologies in exhibition activities and sports events.
In the future, France's GL events Group will leverage its extensive industry experience and resources accumulated in China and globally to further explore and integrate cutting-edge technologies. We are committed to providing higher-quality services to our industry partners, including governments, associations, research institutions, and corporate clients, while delivering enhanced value to our customers. Through our "GL events Metaverse Lab" technology platform, we will initiate more cross-industry and interdisciplinary dialogues to drive innovative development in both metaverse technologies and the exhibition industry.
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About GL events
Founded in 1978 and headquartered in Lyon, France, GL events is listed on the Paris Stock Exchange. Three business divisions make up the core business of GL events: venue management, exhibition organizing, as well as events and live operations. Through a vast worldwide network of more than 90 offices, 359 exhibitions and event brands, as well as 50 venues, it assists the hosting of more than 3,700 events annually on average and makes vigorous promotion for 27 MICE destinations. With a turnover of €1.173 billion in 2019, it is among the top global MICE companies.
With 14 companies, GL events China hires more than 620 employees in 18 cities, serving 25 events and sports events with an average exhibition area of 900,000 square meters each year. In addition, the company owns two venues and assists the operation of 10 professional exhibition halls.
About the Metaverse Industry Committee of China Mobile Communications Association
The Metaverse Industry Committee of China Mobile Communications Association (CMCA-MIC) is the nation's first officially approved metaverse industry association. Directly affiliated with the China Mobile Communications Association, it serves as an integrated platform dedicated to promoting the healthy and sustainable development of the metaverse industry.