On the afternoon of December 18th 2024, the 2025 TVB Resources Roadshow, hosted by Television Broadcasts Limited (TVB) and Shanghai Jade Eastern Media Co., Ltd. (TVBC), was grandly held at the Guangzhou Yuexiu International Congress Center (GYICC). The event aimed to showcase to TVB's partners multiple dramas and variety shows scheduled in 2025, as well as to share TVB's mainland advertising commercialization business and live e-commerce business, in hopes of jointly exploring new cooperation models and approaches.
