The 2024 International Exhibition Industry CEO Shanghai Summit, with the theme of "Boosting and Improving - Strategic New Opportunities in the Global Transformation", was grandly held on June 6th at the National Convention and Exhibition Center (Shanghai). The conference invites well-known domestic and foreign entrepreneurs and leaders of international associations to gather in Shanghai to analyze the future development trends of the international exhibition industry and explore the opportunities and challenges faced by China's exhibition industry through a dialogue with CEOs from both domestic and foreign exhibition industries.
The two-day conference focused on topics such as "Challenges and opportunities brought by the iteration of the Chinese consumer market", "China's industry going global and new opportunities", and "Innovation in the exhibition industry driven by digital technology". Exploring how the exhibition industry can promote consumption and industrial development through boosting and improving in the context of global changes. Focusing on the opportunities and challenges brought by the iteration of the consumer market and the internationalization of Chinese industries to the global, especially Asian, exhibition industry. Highlighting the importance of boosting and improving in ensuring business growth and adapting to constantly changing markets, seeking deterministic development strategies in the midst of change.
On June 7th, Ms. Inès GINON, President of the Greater China Region of the French Smart Expo Group, was invited to attend and deliver a keynote speech titled "Leveraging Professional Advantages, Improving Adaptability - Enhancing the Attraction of Event Destination". She stated that in the context of the profound transformation of the global exhibition industry, professional advantages and adaptability are the backbone elements to ensure the successful hosting of high-quality events. Based on professional advantages, ensure that activities meet the needs and expectations of stakeholders. Adaptability is reflected in the ability to thrive in change. Industry participants must be able to quickly adjust organizational structures, integrate new technologies and tools, upgrade and develop new talents, and create new services. Zhiao Exhibition always adheres to the group mission of "providing the necessary services to different customer groups at the right place, at the right time, using the right tools". With years of professional accumulation and global layout, it flexibly responds to market changes and industry transformations.
From small-scale community events to large-scale international trade exhibitions and conferences, events promote the local economy and enhance destination attractiveness in various ways - driving tourism, showcasing local culture, bringing innovation, promoting trade and commerce, improving infrastructure and public spaces. Looking ahead to the future of the exhibition industry, we should enhance the attractiveness of urban destinations by leveraging the synergy between professional knowledge and adaptability. By managing the complexity of the industry, exploring new fields, pursuing sustainable growth in the industry, and jointly creating a shared future.
The Shanghai Summit of International Exhibition Industry CEOs is one of the three major summits in the global exhibition industry. After years of cultivation, it has become an important carrier for Shanghai to build an international exhibition capital. Under the guidance of the Shanghai Municipal Commission of Commerce and the Shanghai Hongqiao International Central Business District Management Committee, this conference is jointly hosted by the Shanghai Convention and Exhibition Industry Association and the National Convention and Exhibition Center (Shanghai) Co., Ltd., co organized by the Shanghai Convention and Exhibition Industry Promotion Center, with the International Exhibition Industry Association (UFI) as the strategic partner of the event.